![]() ![]() Compared to Apple’s $48.2M digital advertising budget, Apple Music feels like an afterthought. What’s striking is how little Apple is spending by comparison: The brand only invested $180K in digital advertising for its Apple Music brand or 1% of the total spend. This amounts to roughly 3% of Amazon’s $582M digital advertising budget during this time period. By contrast, Amazon Music spent $17.7M, or 42%. Spotify Outspends Amazon Musicįrom October 1 to January 20, Spotify has spent $23.8M on digital ads - or around 57% of the overall spend for these three streaming services. All three services offer similar size catalogs at the same $10-a-month price point, so let's see how they're using digital advertising to square off in the music streaming wars. While Spotify reigns supreme, both Amazon and Apple Music have been making moves to attract new listeners. ![]() Its closest competitors, Apple Music and Amazon, are more tight-lipped about their exact subscriber count, but media analyst Midia Research put them at around 79 million and 68 million, respectively. ![]() And for good reason: The streaming giant says it had 172 million paid subscribers and 381 million monthly active users as of October 2021 - more than any other music streaming service. For music lovers, Spotify is practically synonymous with music streaming.
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